





What are our ingredients?
Water
We use distilled water in all our products ensuring their purity.
TWO surfactants
Coco-Glucoside & Disodium Lauryl Sulfosuccinate are natural, plant-based surfactants that make the shampoo foam and gently clean.
A conditioner
For our Shampoos, we use Guar Hydroxypropyltrimonium Chloride, which is another plant-based, natural conditioner derived from guar beans and has excellent conditioning properties for hair.
For our Body Wash, we use Glycerin, which is a plant-based, natural conditioner which makes our body wash so gentle for the skin
A thickener
Xanthan Gum is a naturally derived, food-grade thickener that has also conditioning properties.
A pH controller
Citric acid is an organic compound used for controlling the pH level to make the product great for skin and hair.
A simple preservative
Sodium Benzoate is a food-grade preservative, commonly used in many cosmetic products.
Eucalyptus & Jojoba Oil
Eucalyptus Leaf Oil not only adds a nice and refreshing scent to our products but also has moisturizing and strengthening properties. Jojoba Oil brings deep hydration and nourishment, supporting stronger, healthier hair from root to tip.
Why Puurest™? -founder's note
"Puurest™ was born out of the need for cleaner products. Looking around, all I could see were products in personal care for skin and hair full of questionable ingredients. So I created a range of pure products with purposeful and the least ingredients out there because of my desire to create better products. Simple. Clean. Gentle. Our products, head-to-toe, go through rigorous testing to land in your hands for the best quality of your daily personal care.”
