Why Puurest?

  • NOURISHING

    Cleans gently yet thoroughly, nourishes the scalp, and respects natural hair balance without harm.

  • UNISEX

    Designed for everyone — gentle, effective, and suitable for all hair types.

  • MINIMAL

    Only a few carefully chosen ingredients. More effectiveness with less complexity.

  • CLEAN

    0% sulfates, parabens, silicones, perfumes, colourants, or PEGs — nothing unnecessary.

  • SUSTAINABLE

    Fewer ingredients mean simpler logistics and lower CO₂ emissions.

1 5

Available NOW

Puurest Shampoo with Eucalyptus & Jojoba oil

A vegan, natural, and sulfate-free shampoo designed for everyday care. Infused with Eucalyptus Oil for a refreshing, clean feel and Jojoba Oil to deeply moisturize and strengthen hair. With only 9 carefully selected ingredients, this gentle unisex shampoo keeps your scalp balanced, your hair soft, and your routine simple.

Learn More

Our Puurest Products

For all hair types, unisex

Why Puurest? -founder's note

"Puurest was born out of the need for cleaner products. Looking around, all I could see were products in personal care for skin and hair full of questionable ingredients. So I created a range of pure products with purposeful and the least ingredients out there because of my desire to create better products. Simple. Clean. Gentle. Our products, head-to-toe, go through rigorous testing to land in your hands for the best quality of your daily personal care."